CARD N SEEK
Card N Seek is a playful search engine made for kids. It helps them to search movies and audiobooks by inserting cards of their favourite characters.
They can navigate to as well as filter the movies according to their choices.
TANGIBLE PRODUCT
INTERACTIVE
KIDS
ACADEMIC
GROUP PROJECT
2 WEEKS - 2021
NEEDS AND GOALS
OBJECTIVES
DESIGN PROCESS
STRATEGY
Design Brief
Problem Statement
Secondary Research
Primary Research
Research Insights
SCOPE
Personas
Scenario
Needs & Requirements
STRUCTURE
Ideation
Architecture
User Flow
SKELETON
Wireframes
User Testing
High Fidelity Wireframes
SURFACE
Visual Design
UI screens
Final Prototype
Key Learnings
DESIGN BRIEF
A startup is looking at providing audio video based storytelling resources to children. Currently parents register on the company’s website and thereafter help children to type keywords and find stories of choice. Going further the startup is looking forward to exploring the idea of having a physical search interface which would come in a toy-like playful kit form to augment the web-based search interface. This proposed physical search interface should allow children to search for stories of their choice in three primary ways :
1. Based on characters
2. One character or up to 3 characters.
3. Digital book, audio only and video stories.
PROBLEM STATEMENT
There is strong need of independence for both the parents and the kids while watching a movie or listening to a story book.
For a task as simple as playing a movie, the kids have to be dependent on their parents, and if they want change the movie being played, they go and fetch the parents again making their lives tougher.
Most of the parents are not happy with the navigational products available today.
The problems with how media can be consumed by kids :
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Most of the apps and websites playing movies or audio books have very complicated navigational structure.
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They sometimes also have poorly selected image for a kid’s understanding.
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They are text heavy therefore unsuitable for kids in the development phase.
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The buttons on the keyboard or the screen are very unsuitable for a kid still developing their motor skills.
SECONDARY RESEARCH
AGE GROUP : 3 TO 5 YEARS OLD
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They become more independent & begin to focus more on adults & other children.
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They start to explore & ask about the things around them.
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They learn skills like naming colors, showing affection, and hopping on one foot.
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They learn to ride tricycle, use scissors & notice difference between girls and boys.
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They help to dress - undress themselves, play with other children, recall part of a story, and sing a song.
AGE GROUP : 6 TO 8 YEARS OLD
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Shows more independence from parents and starts to think about the future.
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Pay more attention to friendships and teamwork.
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Show rapid development of mental skills.
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Learn better ways to describe experiences and talk about thoughts and feelings.
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Have less focus on one’s self and more concern for others.
AGE GROUP : 9 TO 11 YEARS OLD
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Starts to form stronger, more complex friendships and peer relationships.
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Becomes more aware of his or her body as puberty approaches.
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Faces more academic challenges at school.
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Begins to see the point of view of others more clearly.
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Has an increased attention span.
PRIMARY RESEARCH
We also interviewed a few kids to get their first hand experience while watching videos & movies, listening to audiobooks or reading books.
No. of Respondents : 3
" I need mummy to set movie for me and I have to keep watching it even if I don't want as I don't know how to use the remote "
Darshan, 4 years old
" Anyone aged 13 and above can set up an email id so I cannot really search things or watch videos on Internet by myself "
Shruti, 7 years old
" Sometime when I am reading a book or listening to music I see a word whose meaning I don't know. I don't have anyone to ask "
Veer, 9 years old
RESEARCH INSIGHTS
01
The mental models and cognitive reasoning are still developing for the kids.
02
The age group 3 to 5 have started to get hang of their motor skills.
03
With increase in attention span, & ability to differentiate, the kids have their choices.
The existing media search engines are not feasible for these kids.
04
They are majorly dependent on their parents for all the tasks related to media consumption.
05
Storytelling helps kids understand, but need external source for additional help.
06
PERSONA
The next step process was creating personas. It helped us understand the user's needs, experiences, behaviors and goals.
AADYA, 4 years old
Student, Nursery
NEEDS AND GOALS
- Independence in media consumption
- Ability to search by herself
FRUSTRATIONS
- Is dependent on parents to turn on media
- Is not allowed to search movies on own
- Has to be dependent on person for doubts
- Unable to understand difficult words
AARAV, 7 years old
Student, 1st Standard
NEEDS AND GOALS
- Cross check the difficult words
- Understand the meaning
FRUSTRATIONS
- Is totally dependent on parents
- Unable to use remote
- Unable to change channels
- Need to get parent's assist for everything
Roshan, 39 years old
Father of Two (7 yrs and 9 yrs old)
NEEDS AND GOALS
- To be able to engage children
- To make them independent
FRUSTRATIONS
- Is distracted by kids often
- Is unable to work from home
- Has to assist kids very often while using tv
- The elder kid bosses the younger one
SCENARIO
We then also made scenario to understand how the kids behaviour are.
SCENARIO A : KIDS UNABLE TO CHANGE PROGRAMMES
The kids were watching a video on ipad together.
They wanted to change it, but they didn't know how to.
They went to their mother to get it done.
SCENARIO B : PARENTS UNABLE TO WORK FORM HOME
A father was trying to get some office work done
He sat down to explain his son how to change it via youtube.
NEEDS & REQUIREMENTS
Considering our targeted age groups, color can be used to help engage and communicate. Younger children tend to be attracted to bright, primary colors because their eyesight is still developing. Bright, contrasting colors stand out in their field of vision.
The eyesight of children is still developing. It can be difficult for them to see and process smaller type. Increasing the font size and line height of copy ensures that it’s easy to read for kids.
Since mental models and cognitive reasoning are still developing the layout and functionality should be simplified. This would help the kids focus on the task at hand, and eliminate any confusion.
IDEATION
01
270 degree projector
Speakers
Audio Jack
Volume Up
Volume Down
Power Button
A 270 degree Projector with visibility through multiple angles. It will have Voice based search engine.
The videos will be projected on the wall. It will also have sleep mode where the audio stories will move to wallpaper display, Option to turn it on and off. It will also have audio jack for Privacy
02
Power Button on nose
Screen on a rotating dial
Play/Pause Button in the center
Speakers Inside
A soft toy like interaction, where the search is voice based on dial, options occur on rotating the dial. It will also have a sleep tracking sensor so that it automatically turns off when the kid is asleep.
03
Navigation & Selection button
Sorting the order by age
Toggle between video & audio mode
A piano like game console which will play sound of the interaction. The sorting happens with the buttons on the top and there is a toggle button for mode selection. The fun element of this product will be that a tune will be shown on the screen with display and according to which the piano console keys light up and the kids will have to make a correct guess of the same.
04
Character Cards
Pouch for Character Cards
Speakers
Play/Pause Button
Previous & Next Button
Nap Mode
Power & Wifi Button
Card vault will have character cards for search. These will have a Unique Identification code at the bottom. For searching by two characters: Two cards can be placed on top of one another to form a new code. The code will be scanned by the scanner on the device which shows the stories related to that card.
DESIGN SELECTION
We decided on combining two of our ideas together, as there were some key features of each that if brought togethere could make a great product. We combined these features like :
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Character Cards
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Nap Mode
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Projector
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Audio Jack for Privacy
While deciding on the Visual Design, we went for form that are easy to hold and are toy like, so we selected the cube. We decided to make it colourful as color can be used to help engage and communicate. Younger children tend to be attracted to bright, primary colors because their eyesight is still developing.
Card Slot
Selection Button
Previous and Next Button
Night Mode
On and Off Button
Projector
Speakers
BODY : STYROFOAM
PROJECTOR : TT BALL
ELECTRICAL COMPONENTS :
LEDS, WIRES, SWITCHES, ADAPTER
PROJECTOR LIGHT : SMALL TORCH
ACRYLIC COLOURS
COLOUR MARKERS
The process of making the prototype was very special to us as this was our first physical prototype. These are some of the pictures of us doing various jobs like soldering, connecting wires, leds, cutting the character cards etc.
These are some of the renders of how the product will look like when the kids are interacting with it.
KEY LEARNINGS
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This project helped us empathize and understand the growth for a child and their frustrations.
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It also let us explore physical tangible prototypes for the very first time
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Working in a team helped us use individual's strong areas into making this product.
GROUP MEMBERS
Babita Naagar
Interaction Design'20
Deeksha
Interaction Design'20
Manvi Aghi
Interaction Design'20
