TRAVELIO
Traveling made easy
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DESIGN PROJECT - III
INDIVIDUAL
ACADEMIC
APP DESIGN
TRAVEL
8 WEEKS - 2022
SERVICE DESIGN
USER RESEARCH
TIMELINE OF THE PROJECT
WHY?
Traveling to new places is one of the most rewarding experiences, however there are a lot of problem areas when it comes to traveling in a group. There are a lot of travel apps, but none of them personalized for a collaborative and shared experience. Users move from one app to other during the entire experience.
CONTEXT
This app wants to aid the experience for travellers and explorers in groups.
It helps the users plan itinerary, keep docs / relevant trip items, allocate bills & budgeting and much more.
GOAL
This app aims at creating a shared experience in every step of traveling, be it pre, during or post-travel.
It aims at promoting collaboration as well as community building.
Let's Start with Strategy
UNDERSTANDING THE AREA
India stands apart from the rest of Asia, marked off as it is by mountains and the sea, which give the country a distinct geographical entity.
ndia offers incredible holiday experiences through its cultural, topography, and wildlife diversity.
The diverse Indian topography adorned with the impressive Himalayas; long stretches of coastline; expansive hot, cold and white salt deserts; dense forests; alpine meadows and lakes; and scenic waterfalls pique the tourists’ interest.
DESIGN PROCESS
Strategy
Understanding the Area
Secondary Research
Market Research
Competitive Analysis
Primary Research
Scope
Research Findings
Stakeholder Mapping
Ecosystem mapping
Personas
Customer Journey Map
Structure
The Problem Area
Secondary Research
Market Research
Competitive Analysis
Primary Research
Skeleton
Research Findings
Stakeholder Mapping
Ecosystem mapping
Surface
The Problem Area
Secondary Research
Market Research
Competitive Analysis
Primary Research
SECONDARY RESEARCH
Understanding Indian Travel Market
India Travel Market* ($Bn)
Past Growth
-
India’s travel market : a growth of 9%
-
Hotels capture largest share (40 %), then airlines
Covid Impact
-
Travel market shrunk more than 50% in FY21
-
Recovery expected to continue in FY22
Post Covid
-
Travel Industry to reach $127 bn in size by FY27
-
Improving transport & increasing access to be key drivers of future growth
Travel agents represent the biggest share by channel of booking. Share of B2C online channels rising due to improving access to digital infrastructure.
India has the second-highest active Internet user base (390 million in 2018), meaning that the relevance of online channels is expected to gain share.
Understanding Indian Travelers
Who are they?
-
Young professionals, students and family travelling in groups.
-
Takes 2–3 trips a year; primarily (57%) from metro cities.
Trends around Travel
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Finds travel planning & research a hassle
-
Relies heavily on reviews & travel blogs
-
Decision making and collaboration feels like task
-
Majority are convenience-oriented travellers
Kantar IMRB travel survey (n=3,659), experience-oriented traveller (n=739)
Understanding Problem Areas
To understand the problem areas, I researched on the types of travelers and areas they have issues around.
MARKET RESEARCH
Understanding Travel Market
Different Aspects of travel market :
Tour Operators
Businesses that combine services & sells them
Travel agents
Individuals that sells travel item to people planning trips.
Brokers
Individuals who buy travel items from suppliers & resell them.
Suppliers
Services like transport, meals, stay, activity, entertainment, etc
Travel Apps
Apps that help users to research and book services
Looking at Different Travel Apps and their features
Makemytrip
01
Book Travel via Flights, Taxi Booking, Train & Bus ticket booking.
04
Good for booking and discovery
02
Get stay at multiple hotels & experience options
03
Discover local & international events, book tours, etc
05
Lack of customization and
collaboration
Tripadvisor
01
Discover traveler-recommended places nearby and view them on a map
04
Use planning tool, Trips, to save and organize traveler-recommended places
02
Experience a destination with tips from travel experts
03
Free cancellation in the application
05
See your saves on a map
and plan accordingly
Travel Buddy
01
Couch-surf with your local guide.
04
Ask the travel buddy about the itinerary, local food, weather
02
Organizes online & offline travel events detecting mails and messages
05
Check out the map view feature to find out the nearest travel buddy
03
Check out the locals for the desired location
Holidifyme
01
Helps you find best ways (cheapest and fastest) to reach any place in India
04
Info about various places like best time, top things to do, tourist maps, etc
02
Travelogues and Blogs Curated By Travel Experts
03
Personalized travel recommendations
05
Place wise search options
COMPETITIVE ANALYSIS
PRIMARY RESEARCH
Looking at quantitative research via Survey
38
No of Respondents
Looking at qualitative research via Interviews
Domain of Questions
Moving on to Scope
RESEARCH FINDINGS
Collaboration based Problems
Traveling based Problems
Whatsapp groups for discussion
Unable to Plan & Customize Itinerary together
Unable to share notes/parts with friends
Unable to enjoy shared music
Cannot engage with each other while planning
Lack of in app community
Unable to know best which network works
Unable to smartly locate best way to navigate
Unable to know best payment methods
Can’t Import Documents
Don’t have the option to Modify arrange plans
Unable to see diff between images & reality
Then to Structure
Defining the Skeleton
Finally the Surface
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